Building Relationships Through The [+] Network

It was January 6, 2012. A cold day in sunny midtown. There was a hand written “Thank you” sign on the door. It was a new year with a new space and great possibilities.
I spent the first two months trying to figure out what the space stood for. Google had recently launched [+] to compete with facebook and I was curious to see how Google was going to maintain it’s relevance in the marketplace. I was inspired by the [+] as a symbol. For me, I imagined it to reflect an enhanced experience as it related to what we were offering with our spaces.


The connection of the experience with [+]network led way to a new dynamic of how we think of relationship building with the networks that we currently connect with. To be the venue where people connect and do business becomes part of a long term mission.
RSPop[+] is a prime popup retail space in the heart of midtown Manhattan at the Roger Smith Hotel. The Pop[+] experience merges space with network, marketing and an opportunity to exist in the New York City market place. Popup vendors receive media re-enforcement for their brand, their experience, and are able to test out different ideas and marketing strategies.

The [+]network is a collection of connected individuals who enjoy bringing the right people together.  Through the [+]network we are able to provide access of services and resources to different networks through each other. As this network grows, business is done and relationships are made.

Marketing strategy:
Stage 1  – “If you build it, they will come”
Stage 2  – Build out the program that is useful to your business.
Stage 3 – Infiltrate network.

Include a call to action!


Connect with us to book a popup and inquire about availability, rates and other information about the program.

John Knowles
Creator of The Market at the Roger Smith Hotel

Related links
Pam Slim is part of the Plus Network

RSPop[+] presents The Sloppy Tuna

RSPop[+] presents Kashmir Moon

RSPop[+] presents Guam Beauty Mud

RSPop[+] presents Christopher Ulrich