What do The W, The Empire, and The Roger Smith Hotel have in common?


They are all hotels that offer their own fashion events.

Hotels in New York City have long offered after-parties during fashion week. But this season, the trend extends beyond inviting well-paid international DJs to spin for the fashion set when the shows are over. Hotels are increasingly taking their marketing a step further by pairing up with designers and fashion purveyors to host their own shows and events.

Beauty stat a beauty web site, and the Roger Smith Hotel, held four daily contests this month that offered a stay in a suite for the first four days of Fashion Week. BeautyStat.com visitors entered the contest by leaving a comment about why they should win. The suites housing the four winners will be furnished with a survival kit filled with beauty and spa products, produced with fashionistas in mind.

Announcing Winners ”“ Beauty Digs: New York Fashion Week Hotel Rooms Giveaway at The Roger Smith Hotel

Already we have received two comments on the New York Times Article showing customer appreciation for their stay at the Roger Smith Hotel.  It is been great brand exposure for Repêchage, great circulation of beauty stat and great exposure for the Roger Smith Hotel.

It has been a pleasure.
John Knowles
Director of Innovation

Feel free to reach out if you have any question about what we are doing with our branded suites @RShotel. @pancity is my handle!

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Roger Smith is an idea.