Let’s Talk Pop-Ups! Join us for a Shopify meet up @RShotel! @lionesquegroup @shopify

Screen Shot 2014-03-11 at 8.09.25 PM
Tuesday, March 25, 2014, 6:30 PM
The Roger Smith Hotel 501 Lexington Avenue
Learn the in’s to pop-up retail strategies with The Lionesque Group. From purpose to launch, we will cover the necessary tool kit for preparing a successful pop-up store.


1. Plan your concept

2. Consider your shop’s purpose

3. Choose your neighborhood/venue wisely

4. Storytelling from outside in

5. Marketing Strategy

6. Are you tracking your pop-up performance?


Melissa Gonzalez

More about Lionesque Group: The Lionesque Group has produced over 60 pop-up retail experiences in New York City, Los Angeles and the Hamptons. Working with the Lionesque Group’s pop-up retail format allows business owners to personally build relationships with customers.


More about the Market at RSHotel:
THE MARKET at the Roger Smith Hotel, co-founded by John Knowles and the Lionesque Group’s Melissa Gonzalez, is a pop-up retail and marketing program based out of the Roger Smith Hotel. The popup shops at the Roger Smith currently consists of 3 street-level spaces designed as revolving pop-up spaces, creating opportunities to increase brand awareness and have a storefront presence in midtown Manhattan, NYC.

See our recent blog post here: http://www.shopify.com/blog/12629437-the-secret-to-tellin…­
Register here - http://www.meetup.com/Shopify/New-York-NY/1101642/