How does one become a Sprinkle Connoisseur? Rachel Correra (@RCorrera), one of the most vibrant food Instagrammers in New York City, gained the title from posting a feed full of colorful desserts. She’s drawn a following of 28,000 passionate, interactive food lovers. Here are six food photography tips we gathered from our conversation.
It’s helpful, Correra says, to consume all kinds of food media, such as Thrillist and The Infatuation. She also follows other food Instagrammers. “People are posting things like a pretty doughnut,” Correra says, “and then I instantly want to go there.”
“It’s almost completely visual for me,” Correra says, on how she chooses the food she shoots. “I’ve ordered things that I don’t even want to eat. As long as it catches my eye, like, Oh, my God! That’s a full piece of bacon on a donut. I’ve got to shoot that.”
Don’t be shy. Tell your server: “I’m going to take pictures of this. Can you make it as pretty as possible?” Correra admits that “it’s honestly pretty embarrassing! But at this point I barely care. A lot of places are happy to do it. They’re like, Okay, great. Free marketing!”
A common mistake among amateur foodies and Instagrammers is taking a quick snap, and relying on the kitchen’s plating. Correra, however, takes matters into her own hands. “If I want a burger to look right,” she explains, “I’ll take the bun off the top, scoop the burger part forward a bit, and move the lettuce so it sticks out at the top.”
“Lighting is the most important thing,” Correra says. “I take a lot of pictures of doughnuts and ice cream because they’re things that I can pick up and take outside. I also try to shoot during the day.”
Whether it’s doughnuts or dumplings or dragonfruit, when you find a food you love: Go all in. As her many followers know, Correra is a huge fan of doughnuts. “When I look through my feed, I notice that I shoot doughnuts all the time. It’s not even like I’m that crazy about them. I mean, they’re good, but they’re not my favorite. They’re just so pretty.”