Creative Collective: Is Instagram the New Photography?

Is Instagram the new photography? That’s the question behind the latest Creative Collective morning talk at Roger Smith Hotel. Join us for an interactive discussion moderated by Sam Saunders, creative consultant and entrepreneur.


February 7, 2017
Coffee and meet and greet from 8:00am – 8:30am
Talk from 8:30am – 9:30am


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Photography has seen many changes since it became a medium accessible to the masses.

There once was a time when we could only capture the moments and images we wanted on film, and then had to wait to have them processed.

Then came along digital, an absolute game changer for everyone. No longer did you have to rely on the photo processors at the local mall or others to hand you back your photos. Now you could see them in your phone first, and then on your computer.

But 2010 saw the release of a new app, Instagram. It gave its users the ability to not only see and adjust the images they captured on the spot, but to also share them with a global audience immediately. And with 600 million active users currently, that is a large audience.

This has changed the game yet again. No longer is photography only for those with all the right equipment and contacts. Suddenly, someone with a great eye can capture an image that can be liked by thousands of people. As famed photographer Ansell Adams said: “A great photograph is knowing where to stand.”

But maybe photographer Chase Jarvis summed it up best when it comes to this new age of image capturing: “The best camera is the one that’s with you.”

We’ll discuss just how much of an impact Instagram has had not only on the novices, but also on the professionals. Some that would be considered amateur photographers by the professionals are now being hired to shoot images for major brands. What does this mean for the term ‘photographer’ and what impact will it have on the industry moving forward?

Speaker: Jose “Tutes” Tutiven

Born in Ecuador and raised in New York City, I’m a photographer with a knack for capturing authentic moments and showcasing personal, intimate details through my portraiture work. I credit Instagram with discovering my love of photography and launching my freelance career.

In the simplest words I’m just a simple guy who loves to take pictures and anything that revolves around the art of photography. I feel fortunate to be able to spend time on personal projects, travel and collaborate with people for a greater cause. I’m a sucker for meeting old and new friends over coffee to discuss personal goals and career opportunities. 

Moderator: Sam Saunders

Sam Saunders was rubbish at a lot of things in his 20s, including acting, finance, private investigating and delivering auto parts. Then he found advertising.

Since then, he’s worked at a lot of shops including M&C Saatchi, Wong Doody Weiner and SS+K where he was the Executive Creative Director. He then started his own NYC-based agency and then very happily sold that in 2015 to consult and work on entrepreneurial pursuits with the venture arm of his business.

Today, Sam is the Chief Creative Officer and founder of booze brand Cangria, charity Hopeland, BUMP, and yet-to-be-launched book series Unholy Bibles, while he consults to Apple, Diageo, Liquid Asset and ad agencies the world over. He’s judged One Show twice, did three talks at the Cannes Lions in 2015 and two more in 2016. He lives and works in New York.

About the Creative Collective

The Creative Collective was founded in 2007 by Creative Director Rod Chant in New York. It aims to connect creative people from design, art, advertising, writing, filmmaking, photography, architecture, culinary crafts and more.

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